Every time you create a T-shirt or any other item, you must add the commission you want to earn to the base price. At that point, you must decide how expensive you want the final product to be for your users, and this can sometimes be a difficult decision.

The main thing is to use common sense. Setting an excessively high commission will make the final price very high and discourage potential buyers; setting a commission that is too low will hurt your profits and, consequently, your motivation.

We recommend between 10 and 20% of the total base price, although logically there will be some items where you can charge a higher margin without driving up the cost. We also recommend that you test several prices to see which ones your customers respond to best.

Ultimately, it is important to bear one thing in mind: some market studies have shown that for certain products, the higher the cost, the better the perception that potential customers had of them, and consequently, the higher the sales. The same item with a much lower price meant a drop in sales. In short, it gives you food for thought ;-)